The Tour Guide Chronicles

A Good Problem to Have

Posted: January 27, 2012

As Director of Marketing, one of my responsibilities is to order map brochures for visitors on site. As part of this task, I need to determine how many to order by looking at a variety of factors including previous orders and attendance projections. I felt pretty confident going into the Winter Adventure Tour season with the quantity ordered. Here we are nearing the end of January, and we are almost out of maps. Two months to go and no more maps. I wanted to know - What does this mean?

Well, it could mean that I’m just really bad at projecting these things. Then I looked more closely at our attendance numbers. December attendance increased by 71% from December 2010, and by mid-January, we had matched the previous January’s attendance. No one could predict growth like that!

It is incredibly rewarding to work for an organization with these types of “problems.” I guess I’ll just go order more maps...

Ellen Feist
Director of Marketing

Please note: Photo is a dramatization.